There is no limit to what denim can do.
We are not just another denim brand. We're RAW. Since 1989, we have been pushing the boundaries of denim design, manifesting our own future of denim. Hardcore Denim is the philosophy that pushes us to invent, explore and take craftsmanship to another level.
Manufacturer and designer of denim clothing intended to serve men, women, and children. We look at denim differently. The Art of Denim is our philosophy.
Our History
1989 -
Founded in Amsterdam with the name Gapstar, for gangster like clothing hence deriving its name G-Star.
1996 -
Adopted the 3D denim approach to denim construction.
2010 -
G-star has invited everyone in the world to play Magnus Carlsen, together at once, live on the internet.
2014 -
Pharrell Williams announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW.
2018-
Launches the most sustainable jeans to date,” made from Cradle to Cradle Gold Level-certified denim, and it developed the “world’s cleanest indigo dyeing process,” which uses no salts and 70 percent fewer chemicals.
2023 -
G-Star RAW is acquired by WHP Global, a leading global brand management firm, a key move in its global expansion.
our achievements
Recepient of Golden pencil and Lotus Leadership Award
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